In the future, corporations rule the world. Each child has a chip implanted in the brain at birth, which allows instant access to the “feed.” Tasks that used to require computers, such as internet browsing, email and chat, can now be performed using thoughts and the feed. Of course, since corporations sponsor the feed, the user is constantly bombarded with commercials and purchasing suggestions based on thoughts he or she is having at the moment. This ease of access to information comes at an extremely high price, though few seem to realize it.